Research everything, forget most of it and do something different that you thought was impossible. The main thing that makes a successful campaign is allowing yourself to think, without restrictions and question the preconceived notions of what others feel is needed. The other thing is to sometimes accept ideas that are better than yours, so work with them.

 

On my personal journey, I’ve brainstormed, brain-dumped, created, and crafted, presented and persuaded, directed, and delivered for some of the most forward thinking, creative clients, and agencies around the world.

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Amongst other things I have submerged scuba divers in shopping centres, kept people awake for 24 hours in Netflix’s first game show – voted the number 1 addictive reality show in 2023 by Mashable, worked with the Russian and American space agencies to put a gameshow winner into space, made a stunt rider jump a folding bike in Argentina, created a legend in Irish Whiskey, taught the entire London transport workforce of over 13,000 how to behave by building an underground station and using a hologram, put the Mini in the Italian Job, mixed cocktails with the world’s best Bartenders, closed an airport to race an F1 car against an F1 boat, designed cycle kit that rode into GQ’s top 20 things to own in the world, convinced an entire brands portfolio to tell stories, made powerboats soar in Trinidad and created a filter that interacted with over 1,2 million people to help those with Mental health issues to realise that they were just cracked, not broken and that they are not alone.

 

In short, I believe that if you can think it, you can find a way to do it.