Coldzyme

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ATL - Print - Launch Campaign

 

Launching Coldzyme on a very limited budget was a challenge. However, we created a TV campaign that showed people at the point of sneezing, which was met both with praise and some irritation by viewers. We also identified that people thought that they were more likely to be infected by the cold virus when they were in small public spaces, so we ran our poster campaign in airports, bus stops and on train and tube networks.