Berroca​

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ATL Rich Media - 'You But On A Really Good Day'

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We created a new fully integrated campaign for Berocca based around a commercial that was more relevant to the consumer by giving it more of a connection to their daily lives. We used something we all have to undertake every day, the commute to work.

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With the rich media digital, we wanted to give it as much standout as possible, so we created page takeovers, interacting leader board and skyscrapers and splitting double mpu’s as a great way to further engage with the consumer.