Citroen

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DS3 Experiential Launch - 'Ultimate Test Drive'

 

We wanted to show off how customisable the new Citroen DS3 is, so we created an experiential design studio, where the consumer could create their ultimate test drive, by personalising their DS3, choosing a location and finally picking their ultimate driving music. When this was done, they would be in with a chance of winning the ultimate test-drive.